The COVID-19 pandemic has generated major tremors across multiple industries- including market research. The global catastrophe acted as the clarion call for key providers to revamp existing business models, ushering in major reinventions and reset. Of specific importance has been the shift towards understanding changing consumer behavior, enabling enterprises to be two steps ahead of the game.
As a result, businesses are investing significant amounts of time and resources towards customer oriented market research and real time market intelligence capable of ascertaining and mapping dynamic consumer trends. This blog lays out some of the prominent developments in market research and real-time intelligence that can help enterprises sail through the Great Reset 2022.