Market research continues to be critical in evaluating real-time market trends, competitive benchmarking, as well as customer intending practices to provide niche insights on which strategic decisions can be made. With so much data out there, choosing an optimal insight is akin to looking for a needle in a haystack. Unsurprisingly, the industry is embracing technologies to optimize data collection, research methodologies, and insightful presentation to clientele.

In the long run, businesses continue to design their growth plan and resilience by finding new sources of profit and market supremacy. Through data and insight-driven decision making, strategy, and market research organizations and teams will continue to play essential roles in accomplishing these corporate growth goals.

The use of automation and Artificial Intelligence, along with Machine Learning and neural techniques, is one of the technologies at the forefront of revolutionizing this industry. These disruptive technologies are at the crux of some of the most cutting-edge Market Research Platforms, including cloud-based technologies facilitating on-demand and on-the-go research consumption. And indeed, the Indian market research sector plays a key role in some of the most brilliant solutions in this arena.

Read our in-depth analysis of how disruptive technological developments are transforming the research industry –

By Shantanu Ingale

Shantanu Ingale is an experienced media and communications professional at Future Market Insights, an ESOMAR-certified market research and consulting firm.

Leave a Reply

Your email address will not be published. Required fields are marked *